Top Brand Reputation

Il primo osservatorio italiano che misura la reputazione online delle aziende

Scopri la classifica

Top Brand Reputation maggio 2024

L'Osservatorio prende in esame le maggiori aziende sul mercato italiano per produrre la classifica delle più importanti società sulla base della loro reputazione percepita sul web.

L’analisi misura la reputazione del brand sulla base di oltre 100 parametri quali-quantitavi e di un modello concettuale che rappresenta i principali asset dell’azienda, producendo per ciascuna uno score da 0 a 100.
Per approfondire: Metodologia

1
top
64,88
64,88
2
top
64,19
64,19
3
top
62,47
62,47
4
top
60,43
60,43
5
top
59,29
59,29
6
top
54,74
54,74
7
top
54,39
54,39
8
top
53,35
53,35
9
top
52,61
52,61
10
top
49,03
49,03
11
47,74
47,74
12
47,50
47,50
13
47,47
47,47
14
45,85
45,85
15
45,10
45,10
16
44,80
44,80
17
44,43
44,43
18
43,41
43,41
19
43,01
43,01
20
42,67
42,67
21
41,79
41,79
22
41,27
41,27
23
41,25
41,25
24
41,22
41,22
25
40,69
40,69
26
40,52
40,52
27
40,12
40,12
28
39,65
39,65
29
39,34
39,34
30
39,32
39,32
31
39,29
39,29
32
38,82
38,82
33
38,72
38,72
34
38,35
38,35
35
37,95
37,95
36
37,76
37,76
37
37,14
37,14
38
37,02
37,02
39
37,00
37,00
40
36,98
36,98
41
36,85
36,85
42
36,36
36,36
43
36,30
36,30
44
35,96
35,96
45
35,49
35,49
46
35,42
35,42
47
34,87
34,87
48
34,33
34,33
49
33,80
33,80
50
33,74
33,74
51
33,54
33,54
52
33,39
33,39
53
33,09
33,09
54
32,69
32,69
55
32,25
32,25
56
32,07
32,07
57
32,01
32,01
58
31,94
31,94
59
31,94
31,94
60
31,91
31,91
61
31,90
31,90
62
31,58
31,58
63
31,57
31,57
64
31,39
31,39
65
30,92
30,92
66
30,69
30,69
67
30,55
30,55
68
29,97
29,97
69
29,91
29,91
70
29,82
29,82
71
29,72
29,72
72
29,56
29,56
73
29,54
29,54
74
29,50
29,50
75
29,46
29,46
76
29,16
29,16
77
28,58
28,58
78
28,50
28,50
79
28,47
28,47
80
28,21
28,21
81
28,01
28,01
82
28,01
28,01
83
27,42
27,42
84
27,11
27,11
85
27,07
27,07
86
27,02
27,02
87
27,01
27,01
88
26,94
26,94
89
26,73
26,73
90
26,60
26,60
91
26,48
26,48
92
26,10
26,10
93
26,01
26,01
94
25,98
25,98
95
25,94
25,94
96
25,87
25,87
97
25,70
25,70
98
25,53
25,53
99
25,37
25,37
100
25,20
25,20
101
25,13
25,13
102
25,04
25,04
103
24,97
24,97
104
24,25
24,25
105
23,71
23,71
106
23,36
23,36
107
23,28
23,28
108
23,22
23,22
109
23,11
23,11
110
23,10
23,10
111
23,09
23,09
112
22,93
22,93
113
22,82
22,82
114
22,68
22,68
115
22,64
22,64
116
22,44
22,44
117
22,35
22,35
118
22,35
22,35
119
22,25
22,25
120
21,94
21,94
121
21,80
21,80
122
21,55
21,55
123
21,31
21,31
124
20,96
20,96
125
20,66
20,66
126
20,58
20,58
127
20,42
20,42
128
19,59
19,59
129
19,43
19,43
130
19,39
19,39
131
19,26
19,26
132
19,12
19,12
133
18,89
18,89
134
18,88
18,88
135
18,81
18,81
136
18,66
18,66
137
18,52
18,52
138
18,09
18,09
139
17,97
17,97
140
17,96
17,96
141
17,87
17,87
142
17,77
17,77
143
17,66
17,66
144
17,18
17,18
145
17,10
17,10
146
16,94
16,94
147
16,82
16,82
148
16,46
16,46
149
16,44
16,44
150
16,43
16,43
151
16,24
16,24
152
15,87
15,87
153
15,86
15,86
154
15,64
15,64
155
15,42
15,42
156
15,35
15,35
157
15,25
15,25
158
15,24
15,24
159
15,19
15,19
160
15,12
15,12
161
15,09
15,09
162
15,01
15,01
163
14,74
14,74
164
14,72
14,72
165
14,59
14,59
166
14,58
14,58
167
14,30
14,30
168
14,02
14,02
169
13,88
13,88
170
13,67
13,67
171
13,52
13,52
172
12,94
12,94
173
12,78
12,78
174
12,66
12,66
175
12,47
12,47
176
12,45
12,45
177
12,39
12,39
178
12,24
12,24
179
12,20
12,20
180
12,18
12,18
181
11,93
11,93
182
11,91
11,91
183
11,89
11,89
184
11,81
11,81
185
11,80
11,80
186
11,79
11,79
187
11,72
11,72
188
11,63
11,63
189
11,40
11,40
190
11,38
11,38
191
11,27
11,27
192
11,05
11,05
193
10,75
10,75
194
10,65
10,65
195
10,08
10,08
196
10,08
10,08
197
9,98
9,98
198
9,86
9,86
199
9,68
9,68
200
8,93
8,93