Top Brand Reputation

Il primo osservatorio italiano che misura la reputazione online delle aziende

Scopri la classifica

Top Brand Reputation settembre 2025

L'Osservatorio prende in esame le maggiori aziende sul mercato italiano per produrre la classifica delle più importanti società sulla base della loro reputazione percepita sul web.

L’analisi misura la reputazione del brand sulla base di oltre 100 parametri quali-quantitavi e di un modello concettuale che rappresenta i principali asset dell’azienda, producendo per ciascuna uno score da 0 a 100.
Per approfondire: Metodologia

1	Intesa Sanpaolo Finance	top	Finance	81,23 81,23
2	UniCredit Finance	top	Finance	78,02 78,02
3	Eni Energy	top	Energy	73,92 73,92
4	Mediaset Media & Telco	top	Media & Telco	73,50 73,50
5	Poste Italiane Finance	top	Finance	72,83 72,83
6	A2A Energy	top	Energy	69,60 69,60
7	Ferrari Automotive	top	Automotive	68,93 68,93
8	Enel Energy	top	Energy	68,84 68,84
9	Terna Energy	top	Energy	68,31 68,31
10	Ferrovie dello Stato Italiane Transport	top	Transport	67,86 67,86
11	Fincantieri Industry		Industry	65,82 65,82
12	Tim Media & Telco		Media & Telco	65,61 65,61
13	Cassa Depositi e Prestiti Finance		Finance	65,50 65,50
14	Sky Media & Telco		Media & Telco	64,36 64,36
15	Armani Fashion & Beauty		Fashion & Beauty	64,24 64,24
16	Iren Energy		Energy	64,14 64,14
17	Pirelli Industry		Industry	63,87 63,87
18	Banco BPM Finance		Finance	63,35 63,35
19	Ferrero Food		Food	61,88 61,88
20	Webuild Building		Building	61,45 61,45
21	Snam Energy		Energy	58,25 58,25
22	Renault Automotive		Automotive	58,21 58,21
23	Sace Finance		Finance	55,61 55,61
24	Apple Tech		Tech	55,30 55,30
25	Unipol Finance		Finance	55,22 55,22
26	Acea Energy		Energy	55,20 55,20
27	Mediobanca Finance		Finance	54,90 54,90
28	Prada Fashion & Beauty		Fashion & Beauty	54,70 54,70
29	Monte dei Paschi di Siena Finance		Finance	54,66 54,66
30	Banca Generali Finance		Finance	54,50 54,50
31	Tod's Fashion & Beauty		Fashion & Beauty	54,40 54,40
32	Rai Media & Telco		Media & Telco	54,38 54,38
33	Anas Transport		Transport	54,19 54,19
34	Italgas Energy		Energy	53,92 53,92
35	Mercedes-Benz Automotive		Automotive	53,91 53,91
36	Netflix Media & Telco		Media & Telco	53,68 53,68
37	Samsung Tech		Tech	53,63 53,63
38	Amazon Tech		Tech	53,55 53,55
39	Edison Energy		Energy	53,41 53,41
40	Automobili Lamborghini Automotive		Automotive	53,35 53,35
41	Illy Food		Food	53,33 53,33
42	Saipem Building		Building	53,32 53,32
43	Trenitalia Transport		Transport	53,19 53,19
44	Bmw Automotive		Automotive	53,12 53,12
45	Barilla Food		Food	53,01 53,01
46	Cairo Communication Media & Telco		Media & Telco	52,74 52,74
47	Brunello Cucinelli Fashion & Beauty		Fashion & Beauty	52,24 52,24
48	Hera Energy		Energy	51,37 51,37
49	Amplifon Industry		Industry	50,78 50,78
50	Mundys Building		Building	49,93 49,93
51	Open Fiber Media & Telco		Media & Telco	49,32 49,32
52	Bnl Bnp Paribas Finance		Finance	49,22 49,22
53	Moncler Fashion & Beauty		Fashion & Beauty	49,06 49,06
54	Prysmian Industry		Industry	49,04 49,04
55	Audi Automotive		Automotive	49,03 49,03
56	OTB Fashion & Beauty		Fashion & Beauty	48,90 48,90
57	Assicurazioni Generali Finance		Finance	48,68 48,68
58	Toyota Automotive		Automotive	48,65 48,65
59	Dazn Media & Telco		Media & Telco	48,65 48,65
60	Iliad Media & Telco		Media & Telco	48,61 48,61
61	Ita Airways Transport		Transport	48,53 48,53
62	BPER Banca Finance		Finance	48,33 48,33
63	Deloitte Consulting & Services		Consulting & Services	48,04 48,04
64	Ford Automotive		Automotive	47,84 47,84
65	Brembo Industry		Industry	47,78 47,78
66	Luxottica Fashion & Beauty		Fashion & Beauty	47,42 47,42
67	Technogym Industry		Industry	47,41 47,41
68	ERG Energy		Energy	47,26 47,26
69	FinecoBank Finance		Finance	47,25 47,25
70	Lavazza Food		Food	46,94 46,94
71	Enav Building		Building	46,75 46,75
72	Sanofi Pharma		Pharma	46,74 46,74
73	Bracco Pharma		Pharma	46,65 46,65
74	21 Invest Finance		Finance	46,59 46,59
75	Valentino Fashion & Beauty		Fashion & Beauty	46,47 46,47
76	Coop Italia GDO & Retail		GDO & Retail	46,46 46,46
77	GSE Energy		Energy	46,46 46,46
78	Eataly GDO & Retail		GDO & Retail	46,46 46,46
79	Banca Mediolanum Finance		Finance	46,38 46,38
80	Borsa Italiana Finance		Finance	46,36 46,36
81	Nexi Finance		Finance	46,15 46,15
82	Ermenegildo Zegna Fashion & Beauty		Fashion & Beauty	45,75 45,75
83	Vodafone Media & Telco		Media & Telco	45,38 45,38
84	Campari Food		Food	45,37 45,37
85	Porsche Automotive		Automotive	45,31 45,31
86	Engineering Tech		Tech	45,25 45,25
87	OVS Fashion & Beauty		Fashion & Beauty	44,95 44,95
88	Maire Energy		Energy	44,79 44,79
89	Exor Finance		Finance	44,49 44,49
90	Leonardo Industry		Industry	44,28 44,28
91	Siemens Tech		Tech	44,17 44,17
92	Lego Industry		Industry	43,33 43,33
93	Hyundai Automotive		Automotive	43,11 43,11
94	ABB Industry		Industry	42,59 42,59
95	Arnoldo Mondadori Editore Media & Telco		Media & Telco	42,52 42,52
96	Nintendo Tech		Tech	42,36 42,36
97	Stellantis Automotive		Automotive	42,04 42,04
98	Novartis Pharma		Pharma	41,84 41,84
99	Angelini Industries Pharma		Pharma	41,74 41,74
100	Volkswagen Automotive		Automotive	41,69 41,69
101	LIR (Geox-Diadora) Fashion & Beauty		Fashion & Beauty	40,97 40,97
102	Credem Finance		Finance	40,94 40,94
103	IBM Tech		Tech	40,93 40,93
104	Fastweb Media & Telco		Media & Telco	40,86 40,86
105	Gucci Fashion & Beauty		Fashion & Beauty	40,73 40,73
106	Università degli Studi di Padova University		University	40,28 40,28
107	Huawei Tech		Tech	40,16 40,16
108	Bulgari Fashion & Beauty		Fashion & Beauty	40,15 40,15
109	Capgemini Consulting & Services		Consulting & Services	40,13 40,13
110	Kiko Fashion & Beauty		Fashion & Beauty	40,05 40,05
111	Salvatore Ferragamo Fashion & Beauty		Fashion & Beauty	39,99 39,99
112	Iveco Automotive		Automotive	39,61 39,61
113	McDonald's Food		Food	39,41 39,41
114	Versace Fashion & Beauty		Fashion & Beauty	39,34 39,34
115	Ima Industry		Industry	38,89 38,89
116	Università Cattolica del Sacro Cuore University		University	38,52 38,52
117	Piaggio Automotive		Automotive	38,38 38,38
118	Lidl GDO & Retail		GDO & Retail	38,07 38,07
119	Amadori Food		Food	38,06 38,06
120	CIR Industry		Industry	37,89 37,89
121	Disney Media & Telco		Media & Telco	37,32 37,32
122	Università di Bologna University		University	37,30 37,30
123	Nestlé Food		Food	36,61 36,61
124	Allianz Finance		Finance	36,38 36,38
125	Università Luiss Guido Carli University		University	36,12 36,12
126	Università degli Studi di Milano University		University	35,74 35,74
127	Crédit Agricole Italia Finance		Finance	35,64 35,64
128	Azimut Holding Finance		Finance	35,60 35,60
129	Ansaldo Energia Building		Building	35,45 35,45
130	Coca-Cola Food		Food	35,32 35,32
131	Esselunga GDO & Retail		GDO & Retail	35,29 35,29
132	Università degli Studi di Firenze University		University	35,28 35,28
133	Università di Pisa University		University	34,93 34,93
134	Conad GDO & Retail		GDO & Retail	34,78 34,78
135	STMicroelectronics Industry		Industry	34,70 34,70
136	Heineken Food		Food	34,64 34,64
137	Deutsche Bank Finance		Finance	34,13 34,13
138	PwC Consulting & Services		Consulting & Services	34,07 34,07
139	EY Consulting & Services		Consulting & Services	33,97 33,97
140	Atac Transport		Transport	33,87 33,87
141	Menarini Pharma		Pharma	33,84 33,84
142	Illimity Bank Finance		Finance	33,75 33,75
143	INWIT Media & Telco		Media & Telco	33,50 33,50
144	Ikea GDO & Retail		GDO & Retail	33,39 33,39
145	Chiesi Pharma		Pharma	33,39 33,39
146	Adidas Fashion & Beauty		Fashion & Beauty	33,24 33,24
147	Roche Pharma		Pharma	33,21 33,21
148	L'Oréal Fashion & Beauty		Fashion & Beauty	33,16 33,16
149	DiaSorin Pharma		Pharma	33,05 33,05
150	FSI Finance		Finance	32,95 32,95
151	Dolce & Gabbana Fashion & Beauty		Fashion & Beauty	32,86 32,86
152	Università degli Studi di Roma "La Sapienza" University		University	32,82 32,82
153	Bottega Veneta Fashion & Beauty		Fashion & Beauty	32,74 32,74
154	Accenture Consulting & Services		Consulting & Services	32,71 32,71
155	BCG Consulting & Services		Consulting & Services	32,42 32,42
156	H&M Fashion & Beauty		Fashion & Beauty	32,18 32,18
157	Nike Fashion & Beauty		Fashion & Beauty	32,13 32,13
158	De' Longhi Industry		Industry	31,69 31,69
159	KPMG Consulting & Services		Consulting & Services	31,66 31,66
160	Università commerciale Luigi Bocconi University		University	31,62 31,62
161	Banca Popolare di Sondrio Finance		Finance	31,57 31,57
162	Scavolini Design		Design	31,35 31,35
163	Sorgenia Energy		Energy	31,21 31,21
164	Safilo Group Fashion & Beauty		Fashion & Beauty	31,18 31,18
165	Bauli Food		Food	31,11 31,11
166	Granlatte Granarolo Food		Food	30,97 30,97
167	Cementir Holding Building		Building	30,70 30,70
168	Oniverse Calzedonia Fashion & Beauty		Fashion & Beauty	30,48 30,48
169	Natuzzi Design		Design	30,14 30,14
170	GSK Pharma		Pharma	29,95 29,95
171	Roberto Cavalli Fashion & Beauty		Fashion & Beauty	29,79 29,79
172	AbbVie Pharma		Pharma	29,78 29,78
173	P&G GDO & Retail		GDO & Retail	29,67 29,67
174	McKinsey Consulting & Services		Consulting & Services	29,44 29,44
175	Ariston Tech		Tech	29,36 29,36
176	Danieli & C. Industry		Industry	29,31 29,31
177	Marcolin Fashion & Beauty		Fashion & Beauty	29,24 29,24
178	Gruppo Eurospin GDO & Retail		GDO & Retail	28,98 28,98
179	Università degli Studi di Bari University		University	28,80 28,80
180	Zara Fashion & Beauty		Fashion & Beauty	28,70 28,70
181	Furla Fashion & Beauty		Fashion & Beauty	28,07 28,07
182	Cameo Food		Food	27,89 27,89
183	Nescafé Food		Food	27,78 27,78
184	Esso Italiana Energy		Energy	27,61 27,61
185	Autogrill GDO & Retail		GDO & Retail	27,06 27,06
186	Gruppo Veronesi Food		Food	26,72 26,72
187	Università degli Studi di Torino University		University	26,23 26,23
188	Land Rover Automotive		Automotive	25,96 25,96
189	Cremonini Food		Food	25,62 25,62
190	Whirlpool Tech		Tech	25,38 25,38
191	Interpump Group Industry		Industry	25,26 25,26
192	Kellogg Company - Kellanova Food		Food	25,11 25,11
193	Impresa Pizzarotti Building		Building	25,03 25,03
194	Benetton Group Fashion & Beauty		Fashion & Beauty	24,95 24,95
195	Recordati Pharma		Pharma	21,29 21,29
196	Banca Sella Holding Finance		Finance	20,83 20,83
197	Nuovo Pignone Industry		Industry	20,48 20,48
198	Società Reale Mutua di Assicurazioni Finance		Finance	20,13 20,13
199	San Benedetto Food		Food	20,00 20,00
200	Italo NTV Transport		Transport	19,50 19,50